TikTok is introducing a new feature that enables them to lessen the amount of AI-made videos appearing in their timelines. This initiative comes as the company disclosed that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising content creators on a competing service primarily display AI-generated videos. A considerable share of this material is considered “AI slop”, a phrase for inferior, factory-style content that is typically illogical or bizarre.
Based on user feedback that many people enjoy content created using AI tools, from AI artwork to informative clips, and we aim to give people the ability to adjust the amount of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 million media items are submitted to the platform every day, making AI content a minor percentage of its total content library.
User Control Features
Members will be capable of limit or boost the volume of AI-generated videos they view by accessing the “manage topic” setting in the application and choosing the AI content topic. Additional categories that can already be controlled under the setting include news, clothing, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige users to label lifelike artificially created content, and it forbids malicious deepfakes of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the service will now apply an “AI-made” label to content produced via its built-in AI features, or detected by an cross-platform project for spotting artificial media. This action is designed to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a $2 million awareness program for experts and organizations to produce informative material about ethical AI use. This initiative will benefit educational bodies dedicated to training computer science.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during discussion over plans to lay off a large number of review team members in the UK. It is set to eliminate hundreds of positions in its content moderation department in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official stated that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it is viewed by staff. TikTok reported a 76% decrease in explicit and harmful content seen by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is really helping us work at speed.”
